Search engine optimization has extended into a practice that consumes many companies’ time and marketing budgets. For some associations, it pays to focus on SEO practices to make the most of search visibility and content ROI. Lately, Marketing Sherpa released new data that showed which strategies marketers employ most often to develop the reach of their content marketing campaigns.
As per the research, medium-to large-sized brands adopt landing page optimization above all other content creation efforts. 67% of surveyed business deal out the bulk of their SEO efforts to ensuring their landing pages answer prospects’ questions, feature an apt percentage of keywords and have direct calls to action.
Amazingly, small businesses have a different approach to adding SEO value to their websites. According to MarketingSherpa data, optimizing content for conversions and frequently running site audits to adjust SEO tactics take top priority among SMBs, followed by landing page optimization and creation.
However, organizations of all sizes and across various verticals must create landing pages for their websites if they want to make leads and increase website conversions. HubSpot put out a report in late 2012 that found brands with one to five landing pages had a new leads index of 100, compared to sites with between 11 and 15 pages that gained an index of 150 leads. Additionally, when B2B companies build out more than 40 landing pages, they acquire a lead index of 550 prospects.