Future of Mobile Apps: 5 Predictions

6 October 2014

Montreal: As we look forward to how enterprise mobility is continuing to grow, it’s vital to reflect on key trends that are affecting the future of mobile apps.

Study by Flurry tells that the amount of time used up on mobile devices by the average U.S. consumer every day has raised from 2 hours and 38 minutes in 2013 to 2 hours and 42 minutes at present. But even more appealing and telling – particularly to corporate decision-makers – is how the use of apps keeps on dominating the mobile web.

As per the new Flurry report, the percentage time exhausted by consumers (which take in employees) on mobile apps every day has increased from 80% previous year to 86% this year as the browser has turn out to be a single application swimming in sea of apps.

Mobile apps have become tablestakes both for B2B and B2C. Yet, just because apps are now considered as crucial to any digital strategy, it does not mean we can get contended. Change is continuous. Brand will need to constantly settle in as both technology and the marketplace recommend new paths.

As we approach towards 2015, we have few points on what to watch for and remember both for brands and development community. Below are the 5 forecasts:

1. Apps will get more replaceable

Together with apps aiming very detailed purposes, businesses will get more relaxed with a shorter app shelf life. In the early days, this was unique because of the amount of money used up in apps. Now with third-party app podiums like Mag+ and others, making it simpler to create apps, organisations can get apps to market promptly that are anticipated to meet short-term goals.

Take Fashion brand, for instance. A sales app that is dedicated to the current season’s catalogue is then archived and a new one is created for the subsequent season, enabling the brand to stay updated always.

The same holds right for “versioning,” which is improving at a quicker rate. A big global brand can build a base sales app at headquarters, but then that app becomes contained so each region across the world has its own app. This allows sales teams in different geographies to include and deduct applicable material.

2. Apps will get targeted increasingly

When organizations initially started building applications, they were flexible. If an added feature of functionality could be fit into an app, it was. That’s varying.  We can see people going back to the notion of apps as tools, meaning apps will be built to address much targeted wants. On the B2C side, the app world is getting increasingly crowded so the more precisely you can build an app, the simpler it becomes for someone to get the worth of that app.                                                                                

What’s motivating this in the B2E (business to employee) space is the consumerization of IT. Technology managers charged with mobile tactics are striving to build natural interactions for business-centered tools depending on what people do every day with their phones. Facebook is a good example. After breaking out photo and chat from what was once and all-in app, it’s preparing people to think another way about how they make use of their devices. We will witness more specificity in future.

3. Apps will be employed more for promotion

As people pass through the idea that an app is unending, apps will be seen regularly as another tool in the advertising toolbox. While the social media and the web provide important functions, mobile brings exclusive qualities to a promoting drive. Targeting a device that’s with a consumer all the time, marketers are considering the huge potential to leverage things like photo-sharing, messaging and location to build more engagement.

4. App communication — and 2-way communication — will become more common    

To maintain user engagement, all apps are striving hard now to fight the correct communication frequency. This is right whether you are trying to arrive at a million consumers or five sales people. For instance, with internal sales apps, updates will become more frequent as a means to converse often with sales teams and share up-to-the-minute details be it product-related, an HR message or to clarify changes in strategy.

On the customer side, a tendency that’s already happening and will become more accomplished, is personalizing messaging depending on users’ location, opt-ins or actions taken. Together with this, apps will include feedback mechanisms increasingly, offering ways for users to contribute in two-way communication. This could incorporate anything right from a survey to tap-here-to-send-a-comment. Just a one-way broadcast mechanism won’t be sufficient for an app going forward.

5. Apps will get ample in B2E

At present, IT departments have directions to create more apps and boost the mobile app presence for their companies, especially for B2E and internal applications. Increasingly, mobile apps are being seen as a tool of the enterprise. This shows a move from being seeing them only as a broadcast mechanism targeted at a public audience, to having precise purposes aiming a particular group of people, like members of a university, organization, alumni etc.

Fortune Innovations Montreal has wide hands-on experience in creating and deploying cutting-edge mobile apps development and games. We work on all main platforms –iOS, Android, Windows and Blackberry. Contact us for complete portfolio and references.

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